Evra — Haig Bedrossian

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EVRA is a once-a-week transdermal patch for birth control. The redesign elevates the packaging, weaving in anti-counterfeit tech while sharpening shelf impact. The campaign blends bold pop-Latin visuals so modern women can peel, stick, and stride through
the week.

New packaging design - primary packaging

Campaign - live action expression of identity

New product design - packages with distinct level 1, 2, 3

Existing packaging types - level 1, 2

EVRA is a once-a-week transdermal patch for birth control. The redesign elevates the packaging, weaving in anti-counterfeit tech while sharpening shelf impact. The campaign blends bold pop-Latin visuals so modern women can peel, stick, and stride through the week.

Vxnaid

Pathstone Wealth

EVRA is a once-a-week transdermal patch for birth control. The redesign elevates the packaging, weaving in anti-counterfeit tech while sharpening shelf impact. The campaign blends bold pop-Latin visuals so modern women can peel, stick, and stride through
the week.