Brand Research | Cultural Insights | Packaging System | Campaign | Social | OOH
EVRA is a once-a-week transdermal patch for birth control. The redesign elevates the packaging, weaving in anti-counterfeit tech while sharpening shelf impact. The campaign blends bold pop-Latin visuals so modern women can peel, stick, and stride through the week.
Relaunch campaign
New packaging design - primary packaging
New product design - packages with distinct levels 1, 2, 3
Existing packaging types - level 1, 2