Hi, I’m Haig.


I make brands resonate with culture. Identities and systems that scale. Campaigns that perform. AI workflows that elevate craft, not replace it. Always delivered with clarity, creativity, and integrity. Over 15+ years leading teams and shaping global brands.

My work lives where brand design, UX, and marketing converge. I began at Razorfish, one of the pioneers of digital experience, creating early UX and brand platforms for Ford, Charles Schwab, and Estée Lauder. At Fidelity, I helped establish a new digital marketing group that united product design with brand storytelling. I later launched and led the East Coast office of a boutique branding agency serving financial and hospitality clients.

That experience led me to Johnson & Johnson, where I guided the visual identity transformation across its Consumer, MedTech, and Pharmaceutical businesses, building unified design systems, digital ecosystems, and purpose-driven campaigns spanning ESG, innovation, and HCP engagement. Most recently, I’ve led brand and experience design for a top global law firm, Ropes & Gray, integrating AI-assisted workflows and governance standards that ensure creativity scales with consistency and impact.

Haig Bedrossian
MBA Design


Work Experience

Creative Director, Global Brand Marketing
Ropes & Gray LLP

Sr. Design Manager, Global Brand Experience
Johnson & Johnson

Sr. Design Manager, Pharma & Healthcare
Johnson & Johnson

Managing Creative Director
Creative:Mint NY

Creative Director, Digital Products
Fidelity Investments

Visual Design Director, Brand UX
Razorfish

Design Director, Motion Graphics
Hatmaker

Senior Designer, Corporate Identity
Interbrand


Leader Feedback

“Haig’s human-centered approach and systems-thinking mindset helped bring our Johnson & Johnson brand expression to life across a myriad of digital and physical touchpoints. His expansive knowledge and care for how ecosystems worked led to an enterprise-wide brand asset management system, bringing consistency and accessibility to a fragmented portfolio.”

— Ernesto Quinteros, ex-CDO at J&J and Belkin, CXO at Korrus

“Haig is a standout Design Director who is a master at creating efficiencies in complex systems. He is a great systems thinker who not only considers the final output but also the management and implementation needed to sustain it.”

— Ashley Stevens, J&J Director, Corporate Brand Solutions

“Haig is a stellar example of a brand champion and design advocate who can manage exacting details of craft across multiple channels while collaborating with a broad array of internal and external partners, from executives to implementors and agencies.”

— Somi Kim, J&J Senior Director, Healthcare Solutions

“Haig knows things. Brand things, design things, brand design things. The consummate guardian and protector of systems. A purposeful leader and creative spark, who balances calm and rigor with delightful surprises.”

— Paul Owen, Head of Design, Kenvue


Values

1 Do good work
I succeed by collaborating to creatively solve complex challenges — whatever the constraints.

2 Build with purpose
I succeed when my partners do, and I never forget that their success fuels my own.

3 Grow together
I thrive in an environment built on transparency and mutual respect, constructively challenging each other to grow.

4 Stay curious
There’s always room to learn, refine, and improve.

5 Experiment often
I test, fail, tweak, and learn — curiosity keeps the work alive.


Client Experience

Financial
Alerus
Alpine Capital Bank
Alexandra & James
Appleton Partners
Architype Advisors
ARIS
Bain Capital
Balasa Dinverno Foltz
BBR Partners
Belle Haven
Benchmark Capital
BNY Mellon
Boston Advisors
Brookstone Capital
CAIS
Conway Wealth Group
Crestwood Advisors
Dignitas Wealth
Dimension Capital
Fidelity Investments
Focus Financial
Global Trust
Greystone Capital
Heck Capital Advisors
Heritage Financial
Highmount
Hovde
KKR
Litvak & Co
Legacy Wealth
Weatherbie Capital
Modera
Monarch Capital
Pathstone
Pershing BNY Pershing
PIMCO
RR Advisory Group
RTD Financial
RZH Financial
Shenkman Capital
Spire Wealth
Sun Life Financial
State Street Global Advisors
Stillwater Capital
TCP Financial
Warburg Pincus
Zuckerman Financial

Healthcare Life Sciences
Actielion
AccentHealth
Cinicade
Evra
Janssen Pharmaceuticals
Johnson & Johnson
KasierPermanente
OneTouch
Ortho-McNeil-Janssen
Plivensia
Stelara
Teligen
Velys robotics
Vxnaid

Law & Accounting
Hanson Bridgett
Manatt
Ropes & Gray
Untracht Early

Technology
Aerohive Networks
Consentry
Extreme Networks
iCIMS
Laufer Wind
Nuix
Ops Check
PlaceIQ
Recommind
Redaptive
Samsung
Skyward Mobile
Synechron
Twilio
Vocera

Transportation & Infra.
Amtrak
Conway Freight
Flat Rate Movers
JETEX
Laufer Wind
Ops Check
Regus
Solairus

Media & Entertainment
AMC Networks
BET Television
Bravo!
CBS
CityTV
CNN
Columbia Pictures
Dezember Productions
Lifetime
MSNBC
Nick @ Nite
Oxygen
Powderhouse Productions
Providence Pictures
Raising Cain
Ringling Bros. Circus
Sky Television
TV Land
Universal Television
Warner Bros. Television

Consumer & Retail
Analon
Bakehouse
Blackland
Brookstone
Butterfield Bank
CustomCool
Da Rosario Organics
Dermasav
Duracell
ETQ
Fila
Ford
Giordano
Grand Central Station
Interparfums
Seed Body Care
Tastevin

Hotel & Hospitality
Axiom
Claremont Hotels
Fairmont Hotels
Kimpton Hotels
Larkspur Hotels
Orchard Hotels
Ocean Prime
Rosewood Hotels


Ai-Augmented Tools

These custom GPT tools are under active refinement; feel free to explore and watch the magic evolve.

Chat co-pilot surfaces meaning gaps and symbolic moves for launch, refresh, repositioning.

Modeled on a semiotician’s workflow, Semiotic Strategist reveals where brands can launch, refresh, or disrupt by decoding cultural codes, mapping tensions, and aligning signs across every touchpoint. Its 7-part framework tracks symbols, visuals, and language in concert, so teams spot meaning gaps, swap stronger codes in, and sharpen differentiation before the competition blinks.

A streamlined, five-dimensional brand snapshot for dissecting one brand or pitting rivals head-to-head.

Brand Decoder reveals how brands resonate by decoding visual, verbal, and symbolic signals. Using 5 lenses—Surface Signals, Cultural Codes, Narrative Map, Semiotic Gaps, and Strategic Insight—it turns noise into clear narrative. Each analysis includes a visual table summary, giving strategists and creatives sharp insights to refine positioning, unlock meaning, and stand out.