Brand Identity | UI/UX Design | Campaign | Activation
Brands often struggle to track and communicate their performance across key metrics. This tool simplifies the process with a comprehensive dashboard that monitors brand health, tracks conversion funnels, and measures consumer perceptions. It provides insights on market growth, brand values alignment, and target audience segmentation, enabling smarter decisions and more focused marketing efforts. With real-time data and competitor comparisons, teams can effectively measure success and communicate the impact of their marketing strategies to stakeholders.
Funnel
Understand the strength of your brand by tracking conversion from awareness to consideration and preference, relative to your competitors. Measure the size and growth of your category and total addressable market over time.
Imagery
Truly understand how the market views your brand through unprompted word associations.
Learn which messaging and values are being adopted by consumers (whether organically or through campaigns).
Profile
Know where and who to target with focused marketing efforts. Measure how awareness, consideration, preference, and usage differ across genders, regions, and age groups.
Statements
Track your alignment to key brand values against your competitors. Who’s the most trusted brand in your category, the best value for money, the most customer centric?
Timeline
And of course, measure how all of the above is changing over time. Understand your brand growth and future demand, relative to competitors. Easily communicate marketing success and budgetary needs to key stakeholders.