Brand Identity & Architecture | Guidelines & Templates | Digital UI/UX | Social Media | Campaigns | Events | Packaging
For Johnson & Johnson, the transformation from a traditional holding company to a purpose-led global organization was realized through a comprehensive new expression and design system, interwoven across every touchpoint and business unit. From the J&J Foundation and Global Public Health to Corporate Communications, Human Resources, Heritage, Learning & Development, and the full employee experience. From Consumer Health and Pharmaceuticals to Robotics, Medical Devices, and Digital Surgery. This unified design language reached across a company of 150,000 people, aligning mission with message, product with purpose, and brand with belief.
Television
Unifying J&J MedTech, Pharma, and Consumer companies into a single, cohesive vision: a world defined by care.
:30 second spot introducing J&J as a healthcare company. (With agency Wunderman Thompson, Initiated by J&J Corporate Equity )
Johnson & Johnson Website
Digital experience design
Report system
Corporate Communcations & Events
Investor Presentations
Signature/Initial motion assets
Enterprise wide wordmark system
Engagement platform focus on J&J care activities
Engagement Wisdom for kids™ is a AI-enabled digital tool - See Project
Equity Programs
Platform & Initiatives
360º Experience Design
J&J Consumer Health
J&J Medical Devices
Employee Experience Mapping
& Design Strategy
Global recruitment
University recruiting program & campaign
Employee service wards
Employee experience journey mapping
J&J Technology
Artificial Intelligence learning program
Icon system
Global Diversity, Equity, and Inclusion programs
Global Employee Communications & Initiatives
Hispanic & Latino employee group campaign
Employee Health & Wellness
Global Learning Platform,
Campaigns & Strategic Narrative
Internal digital campaign
Learning platform UX
Explainer awareness video
