For Janssen Pharmaceuticals, a division of Johnson & Johnson, several campaigns and programs were created and successfully launched. Here are 3 of those programs.
Both the brand identity and experience design were concepted and executed for a rheumatoid arthritis drug. The program included end-to-end patient onboarding, product packaging system, marketing campaign design and treatment support.
Brand expression flexibility
Campaign and patient support video
Information kit
Physical design
Digital design applications
Product packaging and labeling
Patient journey map and experience design
Patient facing journey materials
Visual explanation of how the drug works
Brand guidelines and toolkit
Product instructions for use
Social campaign
Banner campaign
EVRA is a transdermal patch used for birth control. The redesign was crafted to improve the existing brand packaging, marketing campaign and enable more effective protections against counterfeiting.
Existing packaging (Mexico)
Competitive audit
New product packaging system
Design and development of a cancer drug packaging system to support therapy adherence. The design was a critical interface for achieving successful health outcomes.
Physical interface design
Tablet dosing system