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Haig Bedrossian RISD Portfolio Review

Summary

Haig concentrates on strategic focused creative. Trained and educated as communication designer, Haig’s foundation is bolstered with a MBA in Design Management setting his frame upon the business and brand alignment. This combination has enabled him to fluidly interchange between strategy and design and has made him a highly valued partner to brands who want to leverage creativity to gain traction with their business.

VISUALIZE THE INTANGIBLE  /  ANIMATE PURPOSE  /  CREATE THE BRAND PROOF  /  TRANSFORM IDEAS INTO ICONS  /  SHIFT PERCEPTIONS / MAKE BRANDS RELEVANT  /

Values

1/ DO GOOD WORK

I achieve success with by working together to creatively solve complex challenges within any parameters.

2 /VALUE PARTNERS

I always work in their best interest because they enable me to do what I love each day.

3 /BE GOOD TO EACH OTHER

I thrive in an environment built on transparency and mutual respect, constructively challenging each other to grow.

4/ BE HUMBLE

I can always improve.

5 /EXPERIMENT OFTEN

I try new things. Test. Fail. Tweak. Learn.

 

Career Path

He started working as a junior design at Bruce Mau’s first company (Public Good), there Haig got his hands in all sorts of projects that had social and cultural impact. After that experience, he moved to designing corporate brand identity, printed communications and companion interactive media back when CD-ROMs were just happening (Interbrand). As the media world exploded so did television, so he had his sights on broadcast design and motion graphics (Bravo) where he handled all show packaging and off-air communications. After being on the client side of TV, he thought to go deeper and started as a design director leading channel branding with an specialized team of people launching channels in the US and Europe (Hatmaker). As HD televisions started to appear so did web and interactive technology, so Haig decided to get closer to interactive technology and joined the researchers, information architects, technologists, and interface designers pioneering the internet (Razorfish). There he led the UX visual design practice till the dot com bubble burst. After that, he started freelancing at agencies providing brand creative, interactive directions, and logos (Arnold Worldwide, Tank, Hill Holiday) and then was introduced to financial services (Fidelity Investments) where he spear headed UX, storytelling, marketing and brand initiatives. After building numerous relationships and one large one from the financial sector, he brought over his clients and set up the NYC office of a boutique branding firm based in SF (Creative:MINT). You can find me professionally at Creative:Mint.

Haig seeks to bring is knowledge and skills together to within brand, design, usability, interactive, motion graphics, print, sound, and environments to overlap disciplines to find new forms. His approach is integrated and often envisions solutions woven through different mediums working together to tell the brand story.

 


Work Experience

  • Creative/Managing Director, Creative:Mint
  • Creative Director, Fidelity Investments
  • Creative Director, Arnold Worldwide (Freelance)
  • Design Director, Razorfish
  • Design Director, Hatmaker / Corey & Co.
  • Art Director, Bravo / CityTV
  • Designer, Interbrand
  • Designer, Public Good / Bruce Mau Design

Education

  • University of Westminster
    MBA, Design Management
  • RISD Semiotics
  • Ontario College of Art & Design
    Diploma Graphic Design

Mentoring

My activities outside work involves mentoring and consulting entrepreneurs, writers and visionaries.Involvement in education is important to me professionally.I often spend time in graduate classrooms with students, giving lectures or presenting studio projects as a guest.The photo below was taken at RISD. The output of design schools – its students – is an important part of running a creative company I am always interested in finding talent, collaborators. (See photo at top).

 

Awards

  • 2015 National Association for Accounting Marketing – Untracht Early ReBrand
  • 2001 BDA Award Silver – Oxygen Interstitials
  • 1999 AIGA Brand 50 Excellence – Oxygen Brand Identity
  • 1998 AIGA Graphic Design USA:19 -13th Street Identity
  • 1998 BDA Award Bronze -13th Street On-Air Identity
  • 1998 GRAPHIS – Excellence – 13th Street Identity
  • 1997 BDA Award Silver – Bravo! Poster Design
  • 1993 Matthew Ingham & Lake Inc. Student Design Award
  • 1993 Al Elliot Letterform Student Award (OCAD)
  • 1991 Intercity Papers Student Graphic Design Award
  • 1989 Studio Magazine Student Merit Award
  • 1988 1st Prize in Toronto Police Drinking Driving – Poster Competition

Some Work Inside Books

Motion Graphics: Film & TV
By Kathleen Ziegler et al. — feature Work: Oxygen – Identity Design

Logo Design That Works
By Lisa Silver — Featured Work: Oxygen Identity

Motion Graphics – Graphic Design for Broadcast & Film
By Steve Curran — Featured Work: Universal Studios

Site-Seeing: A Visual Approach to Web Visibility
By Luke Wroblewski — Featured Work: CA – Computer Associates/Concord Site Design

 

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